Jacob Curtis
How Farming Creates Profitable Quilt Shops
If humans had not learned to farm, we would probably have gone extinct long ago. Imagine you are a hunter. You gather your weapons every...
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Jacob Curtis
Nov 27, 20238 min read
A Step-by-Step Guide to Finding Prospects for Your Quilt Shop
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, one of the great...
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Jacob Curtis
Nov 20, 20236 min read
How to Stand Out From the Crowd (Part 2 of 2)
Most marketing messages are boring, timid, and ineffective. You need to refine your message so that it compels your target market to...
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Jacob Curtis
Nov 13, 20236 min read
How to Stand Out From the Crowd (Part 1 of 2)
Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...
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Jacob Curtis
Nov 6, 20238 min read
Stop Shooting Arrows in the Fog, Get Laser-Focused
Who is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...
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Jacob Curtis
Oct 30, 20237 min read
Your Marketing is Wasted If You Don't Do This
Zig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, it's true. Nothing kills a business...
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Jacob Curtis
Oct 23, 20238 min read
How to Avoid Wasted Effort when Fixing Your Quilt Shop
Jennifer was frustrated. She recently purchased a quilt store, and after the initial excitement, things got real. Within the first few...
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Jacob Curtis
Oct 16, 202311 min read
How to Avoid Employee Turnover and Have a Rockstar Team
Over the past several weeks, we have explored the steps to scaling your business. In the first phase, Align, you gain insights into your...
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Jacob Curtis
Oct 9, 20236 min read
How Small Business Owners Break the Cycle of Constantly Doing the Work (Part 3 of 3)
When I say the acronym SOP, what comes to mind? Stock Option Plan? School of Pharmacy? Standard Operating Procedure? If you thought...
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Jacob Curtis
Oct 2, 20236 min read
How Small Business Owners Break the Cycle of Constantly Doing the Work (Part 2 of 3)
People tend to stick with something they've invested a lot of time or money in, even when it's not working out. This is called the sunk...
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Jacob Curtis
Sep 25, 20237 min read
How Small Business Owners Break the Cycle of Constantly Doing the Work Part 1!
Are you feeling burned out and ready to throw in the towel? While it makes sense that you must do everything when you start, it's not...
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Jacob Curtis
Sep 18, 20236 min read
How to Use Your Team Without Abusing Them
The first articles written about Amazon told about this guy who moved to Bellvue, Washington, to open an online bookstore. Google a young...
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Jacob Curtis
Sep 11, 20238 min read
Copy the Bees to Scale Your Business
Over the past few weeks, we have been exploring and giving you the steps to growing and scaling your quilt shop. As you may recall, there...
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Jacob Curtis
Sep 4, 20235 min read
What is your Big Promise?
Traditional wisdom says that you need to “pivot” to serve your customers. It used to be “inflection point.” Before that, “paradigm...
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Jacob Curtis
Aug 28, 20235 min read
A Simple Shortcut to Attract More Great Customers
Imagine that you have created a new sport. It's a blend of croquet, sailing, and curling. You call it Muddle, and it is going to be huge!...
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Jacob Curtis
Aug 21, 20236 min read
How to Escape from Your Jail-Cell Store
Do you feel shackled to your business? Are you the CEO–chief everything officer? Do you think to yourself, “Just one more day and soon...
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Jacob Curtis
Aug 14, 202329 min read
Podcast with Like Sew
Transcript: [00:00:00] Spencer: Okay, well welcome to the Quilt Shop Podcast. I have Jacob Curtis here with me from Nashville, Tennessee....
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Jacob Curtis
Aug 7, 20236 min read
How to Get Off the Struggle Bus
Suppose you are out in the forest and come across someone working feverishly to cut down a tree with a saw. "You look exhausted," you...
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Jacob Curtis
Jul 31, 20235 min read
How 1+1=4
When Sir Winston Churchill was called upon to head up the war effort for Great Britain, he remarked that all his life had prepared him...
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Jacob Curtis
Jul 24, 20237 min read
How to avoid frustration with your team
Suppose you've been having trouble with your eyes lately and decide to see an optometrist for help. After briefly listening to your...
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