One of the things that separates extraordinary businesses from ordinary ones is that they lead tribes of raving fans–not just customers....

How much does a world-class violinist make? Well, that depends on how well he markets himself. Have you heard of Joshua Bell? He is one...

Joe Girard is listed in the Guinness World Records as “the world’s greatest salesman.” He’s sold more retail big-ticket items, one at a...

If humans had not learned to farm, we would probably have gone extinct long ago. Imagine you are a hunter. You gather your weapons every...

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, one of the great...

Most marketing messages are boring, timid, and ineffective. You need to refine your message so that it compels your target market to...

Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...

Who is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...

Zig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, it's true. Nothing kills a business...

Jennifer was frustrated. She recently purchased a quilt store, and after the initial excitement, things got real. Within the first few...

Over the past several weeks, we have explored the steps to scaling your business. In the first phase, Align, you gain insights into your...

When I say the acronym SOP, what comes to mind? Stock Option Plan? School of Pharmacy? Standard Operating Procedure? If you thought...

People tend to stick with something they've invested a lot of time or money in, even when it's not working out. This is called the sunk...

Are you feeling burned out and ready to throw in the towel? While it makes sense that you must do everything when you start, it's not...

The first articles written about Amazon told about this guy who moved to Bellvue, Washington, to open an online bookstore. Google a young...

Over the past few weeks, we have been exploring and giving you the steps to growing and scaling your quilt shop. As you may recall, there...

Traditional wisdom says that you need to “pivot” to serve your customers. It used to be “inflection point.” Before that, “paradigm...

Imagine that you have created a new sport. It's a blend of croquet, sailing, and curling. You call it Muddle, and it is going to be huge!...

Do you feel shackled to your business? Are you the CEO–chief everything officer? Do you think to yourself, “Just one more day and soon...

Transcript: [00:00:00] Spencer: Okay, well welcome to the Quilt Shop Podcast. I have Jacob Curtis here with me from Nashville, Tennessee....